Wine Collective Direct (WCD) was initially launched as an e-commerce only, producer direct sales & shipping platform. 

With covid restrictions lifted, WCD has pivoted back to deliver its original purpose – a seamless sales & shipping solution for all occasions.

As a fully integrated sales-and-shipping application, WCD enables easy and effective connection across multiple avenues.

 Customised Cellar Door sales shipping portal

 Mobile optimised, satisfying tour/tourism visitor shipping  

 Leading edge producer direct e-commerce marketplace

 Advanced wine club/loyalty programme technology tools

Grant Rimmer

Founder & CEO

Since 1992 I have been fortunate to gain vintage and cellar door sales experience in Australia & NZ. Adding to my Roseworthy Wine Marketing qualification, I spent several years in senior winery management. In early 2000’s I ventured into entrepreneurship, founding the NZ Winemakers Centre until selling in 2006. Influenced by the America’s Cups, during the early boom times of wine tourism my team and I pioneered what has today become a global leading - direct to international consumer - sales & shipping solution.

I am immensely proud of our many achievements. While the business is of a vastly different scale these days, with technology heavily influencing the future, I still possess the same spirit of enthusiasm I did in the early days…determined to deliver greater producer prosperity through the provision of innovative market access solutions. If we can help our industry succeed financially, we will also flourish.

Favourite wine – I still love rich & complex, bottle aged Chardonnay & reds. Hard to beat a hazy IPA though on a hot day!

Michael

Logistics & Compliance Manager

Amy B

Lead Coordinator:

Shipping & Accounts

Joining in early 2021, I brought my extensive experience in accounts & administration to the team. I have loved being able to incorporate my past knowledge and skills to our support team, and learning everything logistics, shipping, and wine!

When I’m not busy with work, you’ll find me sipping wine, soaking up the sun at the beach, or exploring the beauty of nature with my 3 awesome kiddies and partner.

It's hard to narrow down my favorite wine as I like them all, but right now I love Pinot Noir & Sauvignon Blanc.

Mahuri

Operations

Combining my love of wine and people in a role focused on supporting Producers and Operations. I enjoy the variety of collaboration, building strong relationships with our suppliers and global customers, and helping our well-loved New Zealand wines make their way around the world.

When I'm not immersed in the world of wine, you'll likely find me enjoying the tranquility Waihi Beach has to offer; swimming, pilates, and slowly adding beloved furry friends to my rescue ranch. 

Favourite wine: Has got to be Rose, it's a good 'any occasion' wine!

Amy P

Operations

With a vast background within logistics and customer service, I enjoy bringing all skills acquired to provide Wine Collective Direct customers and producers with accurate and effective logistics and customer solutions and assistance. Alongside, studying a certificate in Viticulture, I’m personally and professionally interested in our much-loved New Zealand Wines.

Settling between Mount Maunganui and Indonesia, I’m a sunseeker, immersed in beautiful culture. Surrounded by all my loves, food, creativity and the beach.

In my spare time you’ll find me creatively knitting, sewing, cooking and of course – enjoying a good glass of red wine. 

Baylea

Operations & Accounts

I’m excited to have joined the team in winter 2024, bringing a wealth of customer service and administrative experience to our friendly Operations Support team. Not to mention - a love for wine!

I love connecting with people and strive to make a positive impact by providing great service to our customers and partners, going the extra mile to make them happy.

Outside of work, I balance my time between being a dedicated mum, spending quality time with my loved ones, and indulging in my love for home décor, indoor plants, and cuddles with our beloved furry friend, Pepper.

My go-to wine has got to be a nice cold glass of Pinot Gris!

April 

Operations

I’m excited to be joining the team in summer 2025, bringing nearly a decade of experience in NZ transport and logistics. My background includes customer service, dispatching and a wide range of administrative work in fast-paced environments. While exporting wine internationally is new to me, I’m looking forward to transferring my skills and learning the unique processes of global shipping.

I enjoy roles where I can support people, provide great customer care, stay organised and keep operations running smoothly behind the scenes, so Export Operations Support feels like a really natural next step. I’m excited to grow, contribute and be part of such a welcoming team.

Outside of work, most of my time is happily spent with my little boy and family. We love getting out and about, enjoying good food and making the most of the small everyday moments.

Favourite wine: I’m still on my wine journey but I’m enjoying learning more along the way!

Located across our Auckland warehouse and remote office, our team have huge enthusiasm for delivering liquid happiness (wine!) for the Producers of New Zealand, and their cherished customers around the world.

Our Wine Care team in Auckland have the important job of meticulously checking every single bottle of wine that arrives at our warehouse, and then carefully hand packing them all.

While our remote Support Team are tasked with ensuring your wine makes it through all the hurdles between Winery and Customer, and in the best condition possible!