This campaign is only for shipping to Australia, by Australian customers. The target is Australian visitors who are physically visiting the Classic NZ Wine & Food Trail regions in New Zealand.

Classic NZ Wine & Food Trail are covering the cost of 1x 15 bottle shipping case. The customer is welcome to purchase more than 1 case, and cover the additional shipping costs themselves.

Classic NZ Wine & Food Trail are covering the Fixed Delivery Fee, to the value of $144 for 1x 15 bottle case.

The campaign covers the Classic NZ Wine & Food Trail regions, which are Marlborough, Wairarapa, and Hawke's Bay.

If the customer tries to add wine from other regions in New Zealand, they will see a message warning them they will not be eligible for the free shipping if they proceed.

This initiative has been created to assist in boosting visitation to our cellar doors, and as a by-product of that, encourage sales from your cellar doors to our manuhiri.

It is designed to be an incentive for our Australian visitors travelling on the Classic NZ Wine & Food Trail throughout Oct 26 - Jan 27. 

While the cart is designed that clients can add wine as they travel, it has the added benefit that travellers can also decide to purchase wine from their tours when they get back home. However, it is not designed to be a free-freight deal for a winery’s Aussie-based existing clients who have no intention to travel.

The campaign is running from 1 October 2026 to 31 January 2027 (or until sold out). We expect to see visitors in-market from October.

This offer covers free shipping for WCD's physical 15 bottle case size, which fits 15 standard 750ml bottles.

You are welcome to add magnums to your case, however note they take 3 bottle spaces instead of 1. There are also some 750ml bottles which take up more space in the case, such as heavy format sparkling wines. Indicated on the bottle will be the number of spaces it takes, so you can make the most of the offer.

You can bookmark this info page on your cellar door POS & devices and click here for direct offer access.

Make sure you have enough CNZWFT collateral out and about for staff and visitors to consult at your cellar door, restaurant, tasting lounge, etc.. The QR code scans straight to the WCD page where the offer can be shopped by your visitors. Ask your RTO if you need more collateral.

Ask managers to take 1 minute during every pre-shift debriefing to remind staff about the offer and review the process to complete purchase. Encourage them to identify who is visiting from Australia. Highlight the offer verbally to all Australian visitors in addition to handing or pointing out collateral to scan.

43% of cases sold under the promotion so far are mixed producer. We highly encourage you to drop your minimum order quantity on the platform to 1 bottle for the duration of the promotion. This lowers the barrier to purchase on the offer. If you do maintain an MOQ, please have your team communicate this clearly to your visitors to avoid their disappointment when putting together orders on the platform. This advice comes from customer feedback due to MOQs.

Did you have Australian visitors book an experience online or signup for your email list on their visit? Link to the CNZWFT offer page in a “thanks for coming” follow-up email. (Always ensure you have legal right to contact visitors first.)