Blending technology with tradition to broker a better buying experience.

How does it work?

Using our intuitive e-cellar door setup to customise your brand feel and showcase your unique story, you can set your chosen wine sale values, volume discounts, minimum sale quantities, open delivery countries & more with WCD's multi-function management tools.

Once your e-cellar door is live you can instantly start converting sales on your tasting room devices, infinitely repeating steps 2 & 3!

Our story

Wine Collective Direct (WCD) is the culmination of thirty years IP and experience acquired by our founder Grant Rimmer. 

Obsessed with understanding the drivers of buyer behaviour, Grant and his talented team developed WCD as a solution that enables Cellar Doors, and wineries own e-Commerce, to fully satisfy the bespoke purchasing needs of their international customers.

Sales success follows customer satisfaction, and that’s what WCD delivers.

We've said farewell to nzwinehome. Despite being immensely proud of NZWH's achievements, after sixteen years her original model and supporting software no longer meets the needs of craft wine producers, but more importantly it doesn't fully satisfy their customers. Retired from regular use, NZWH is now exclusively used for processing med-large scale wine clubs.

Wine Collective Direct is everything that nzwinehome couldn’t be. Recently optimized for its original purpose, WCD is your modern mechanism to secure high value Cellar Door sales - both in the tasting room and out.

What does it cost?

As a simplified shipping solution: there is no cost for Producers to establish their e-Cellar Door and no success fees/commissions applied to producer sales.

As is standard practice across all modes of freight forwarding & courier activities. Expenses related to the compliance clearing and wide-ranging global handling surcharges are always the responsibility of the products owner.  

In completing the personal export & import ‘on behalf’ of end customer, the products owner. WCD incurs and directly pays a range of shipping related surcharges and compliance expenses. Without following this process the end customer would invariably encounter significant disruption, and incur considerable extra costs to complete their international wine delivery.

As a positive of the WCD model, to avoid the experience of deciphering constantly changing surcharges, taxes, duties and compliance clearance costs. WCD deducts 8.65% as cost recovery from the producers net sales proceeds. Producers at their discretion can incorporate these genuine shipping related costs into their pricing model. Please click here for more detail.

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