About Us

Wine Collective Direct (WCD) is the culmination of thirty years IP and experience acquired by our founder Grant Rimmer. 

Obsessed with understanding the drivers of buyer behaviour, Grant and his talented team developed WCD as a solution that enables Cellar Doors, and wineries own e-Commerce, to fully satisfy the bespoke purchasing needs of their international customers.

Sales success follows customer satisfaction, and that’s what WCD delivers.

Truly effective and transformational cross border commerce requires a specialist skill set. WCD’s talented team includes backend developers, along with support crew that hold specialist experience spanning cross-border compliance, global to-door logistics, international DTC wine club/loyalty programs, digital marketing, and cellar door & e-Commerce sales optimisation.

We’re invested in this because we love it, and because our future follows your growth. We are real people, with a genuine enthusiasm to build a better, more prosperous future for our industry.